RE:THINK FUBU

This fictitious project challenged me to rethink how a massive hip hop clothing line like FUBU emerging in the 1990s and representing black culture in a mainstream industry would do a massive rebrand in todays culture where hip hop culture is dominating the mainstream media. My vision for FUBU also known as For Us By Us in this project would be more than just a clothing line. It would be a platform, clothing line and a place representing hip hop culture at its best through music, clothing and hype news.

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FEVER-TREE